For solo business owners struggling to launch their website

The website locked in your head can’t get you clients.

You’ve tried before. Maybe more than once. And it still hasn’t happened. That’s why I created Your Website Unlocked — a done-with-you website service that gets you from stuck to launched, in as little as two weeks.

Here’s what’s actually going on

You’re not broken.
You’re locked.

You know you need a website. That’s just Business Ownership 101, right? And every day without one is another day of changing the subject when someone asks how to find you, another opportunity lost to someone with a URL, another referral with nowhere to go.

You do so much already in your business. You’re plenty capable. The website builders and magic AI wizards make it sound so easy. So why can’t you do this?

Listen. If the usual ways worked for you, you’d have a website by now.

Here’s what’s actually getting in your way: perfectionism, overwhelm, self-doubt, a brain that doesn’t work the way the tutorials assume. These aren’t flaws. But they do help explain why you’re struggling.

Believe me, I learned this the hard way.

Hi, I’m Matt.
I built the process I needed.

Matt Vanderzalm, a tall white person wearing glasses, smiles at the camera. Matt is wearing a black t-shirt that says Progress over Perfection.

I’ve run my own company for almost twenty years building websites for other people — wineries, law schools, small businesses, art galleries. Yet in all that time, I couldn’t launch one for myself.

Let me tell you: that hurt. This is literally what I do.

I tried. I’d buy a domain, sketch a logo, build half a site … and then lock up. As the guilt and shame built, I gave up slowly each time. And my business suffered.

Then I got diagnosed with ADHD at 50.

Suddenly I understood why my brain had been fighting me my whole career. I wasn’t broken. I was different. It was never laziness or lack of skill. I had a mind that worked in a way I hadn’t understood and a lifetime of methods intended for someone else.

Now I’m building the business that I needed. Because I know I’m not the only one who struggles with this. And I want to help.

How we get you unstuck

We figure out what’s in your way.

We’ll have a real conversation about your business, your vision, and — most importantly — the blocks that have kept you stuck. That’s the part most website projects skip entirely.

We build and launch your site together.

In about two weeks, you’ll have a professional Home page and Action page — live, working, yours. You’ll be involved, but you won’t be doing it alone.

We improve it with real-world feedback.

After launch, we gather feedback, add testimonials, and make it better. Because done and improving beats perfect and never launched.

If you want to learn more about the full process — every step, every call, and what it costs — you’ll find that on How it Works.

Two promises

I’m not going to “fix” you. The things that are blocking you are part of your story. I don’t have magic words, and I won’t pretend you need them. What I have is a process built for the way your brain already works: a clear plan, a short timeline, and a partner who gets it.

I’m not going to pressure you. No countdown timers. No pricing shenanigans. That’s not my style. I take only two clients a month, because you deserve my full attention. And the intro call is not a hard sell, since that’s the last thing you need when you’re hurting.

You’ve been thinking about this long enough.

I’d love to tell you more about the process I’ve created and how it might help you launch your website.

Not ready? That’s allowed.